STAYDAY1 officially launches "Korean Bread."

Declaring a 100-year-old bakery filled with emotion and health

[Handmaker Kim Je-min Reporter] F&B content company STAYDAY1 has officially launched the 'Korean Bread' lineup through its representative brand 'Arirangdowon', and is taking a leap forward as a food culture content brand that contains emotions and health.

'Korean Bread' is a premium bakery series that captures the unique ingredients and sensibilities of Korea. It is based on raw ingredients supplied through collaboration with domestic farmers, such as mugwort, perilla oil, yuzu, sweet potatoes, Baekok rice, and fertilized eggs.

With this official launch, STAYDAY1 has completed its 'triangular F&B content structure' consisting of dessert, brunch, and bakery, and has declared its leap forward as a bakery brand with a 100-year sustainability by putting forward the brand slogan 'Baking emotions and health.'

Kim Geon-hyung, CEO of STAYDAY1, emphasized, "We focused on 'emotion' rather than 'trends.'" He added, "Bread baked with healthy ingredients and emotions remains in the memory even after time passes. The warm, yet familiar flavor that Koreans find is the true strength of the brand."

'Korean Bread' consists of four themes: ▲Signature bakery grown on Korean soil ▲Good bread filled with memories and emotions ▲Korean recipes for health ▲Fairy tale-themed bread enjoyed by all ages, and goes beyond utilizing local agricultural products to expand the brand's value through regional coexistence and social contribution activities.

In fact, STAYDAY1 is currently conducting bakery donation activities for senior centers and vulnerable groups in the Yongin area, and is also planning a local campaign in the future through collaboration with Yongin City.

CEO Kim said, “Bread is not a food to be eaten alone, but to be shared,” and added, “A good brand should grow together with not only its customers but also the local community.”

STAYDAY1 plans to actively launch SNS content campaigns, farm collaboration series, and story branding centered around “Korean Bread” in the future, and plans to continue its F&B content expansion strategy centered on the brand’s core philosophies of “emotion” and “health.”